Your Month-by-Month Campaign & Collateral Game Plan for 2026 — With Help from Lahlouh

Before You Dive In — Download These:

We created these downloadable, printable checklists so you can keep them at your desk and always stay ahead. Never miss a key event — and make sure your campaigns, kits, and collateral land right on time.

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• 2026 Collateral & Campaign Calendar (PDF)
  
  

• 2026 Planning Checklist (PDF)

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The 2026 Monthly Planning Guide (with Lead Times + Collateral Tips)

JANUARY

What’s Happening This Month:

• Sales Kickoffs (SKOs)
  
  
• Company goal launches
  
  
• New Year campaigns
  
  
• Onboarding for Q1 hires
  
  

What You Should Be Wrapping Up:

• SKO Execution (Mid-Jan)
  → Must-have collateral: Signage, apparel, lanyards, kits
  
  

What You Should Be Planning For Now:

• Employee Appreciation Day (March 6)
  → Must-have collateral: Desk drop kits, thank-you cards, branded gifts
  
  
• Women’s History Month (March)
  → Must-have collateral: Posters, event signage, merch featuring women-owned brands
  
  
• Spring Trade Shows (April–May)
  → Must-have collateral: Booth graphics, handouts, giveaway items
  

FEBRUARY

What’s Happening This Month:

• Black History Month
  
  
• Sales recognition programs
  
  
• Early internal events
  
  

What You Should Be Wrapping Up:

• Employee Appreciation Day (March 6)
  → Must-have collateral: Desk drop kits, thank-you cards, branded gifts

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• Women’s History Month (March)
  → Must-have collateral: Posters, event signage, merch featuring women-owned brands

What You Should Be Planning For Now:

• Earth Day Campaigns (April 22)
  → Must-have collateral: Eco merch, recyclable packaging, print with sustainable stock
  
  
• Spring Conferences & Trade Shows
  → Must-have collateral: Retractable banners, postcards, table signage
  
  

MARCH

What’s Happening This Month:

• Employee Appreciation Day (March 6)
  
  
• International Women’s Day (March 8)
  
  
• Spring product launches
  
  
• Internal culture resets
  
  

What You Should Be Planning For Now:

• Pride Month Campaigns (June)
  → Must-have collateral: Flags, stickers, custom apparel, event kits
  
  

APRIL

What’s Happening This Month:

• Earth Day (April 22)
  
  
• Sustainability-themed campaigns
  
  
• National Pet Day (April 11)
  
  

What You Should Be Planning For Now:

• Summer Event Merch
  → Must-have collateral: Coolers, drinkware, golf or picnic-themed gear

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• Intern Onboarding (May–August)
  → Must-have collateral: Welcome kits, branded apparel, tech accessories

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• New Hire & Summer Intern Prep
  → Must-have collateral: Onboarding kits, tote bags, journals

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• Summer Gifting Campaigns
  → Must-have collateral: Branded fans, sunscreen kits, hydration bottles
  

MAY

What’s Happening This Month:

• Intern programs begin
  
  
• Graduation season
  
  
• Recognition campaigns (Teachers, Nurses, etc.)
  
  

What You Should Be Wrapping Up:

• Summer Event Merch
  → Must-have collateral: Coolers, drinkware, golf or picnic-themed gear

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• Intern Onboarding (May–August)
  → Must-have collateral: Welcome kits, branded apparel, tech accessories

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• New Hire & Summer Intern Prep
  → Must-have collateral: Onboarding kits, tote bags, journals

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• Summer Gifting Campaigns
  → Must-have collateral: Branded fans, sunscreen kits, hydration bottles

What You Should Be Planning For Now:

• Pride Campaigns (June)
  → Must-have collateral: DEI messaging materials, rainbow merch, event support
  
  
• Q3 Event Planning
  → Must-have collateral: Print + promo for charity tournaments, July company events
  
  

JUNE

What’s Happening This Month:

• Pride Month
  
  
• DEI activations
  
  
• Summer merch launches
  
  
• Juneteenth
  
  

What You Should Be Planning For Now:

• Back-to-School & Campus Programs (August–September)
  → Must-have collateral: Flyers, apparel, welcome kits for students

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JULY

What’s Happening This Month:

• Summer company events
  
  
• Mid-year reviews
  
  
• Golf tournaments
  
  

What You Should Be Planning For Now:

• Fall Trade Show Season (Sept–Oct)
  → Must-have collateral: Booth graphics, signage, tech giveaways
  
  
• Mid-Year Mail Changes
  → Must-have collateral: Direct mail pieces, self-mailers, calendars
  
  
• Q4 Conferences & DEI Events
  → Must-have collateral: DEI materials, signage, premium giveaways
  

AUGUST

What’s Happening This Month:

• Strategic planning for Q4
  
  
• Early holiday campaign prep
  
  
• Internal communication refresh
  
  

What You Should Be Wrapping Up:

• Fall Trade Show Season (Sept–Oct)
  → Must-have collateral: Booth graphics, signage, tech giveaways
  
  
• Q4 Conferences & DEI Events
  → Must-have collateral: DEI materials, signage, premium giveaways
  
  

What You Should Be Planning For Now:

• Holiday Campaign Execution
  → Must-have collateral: Inventory finalization, shipping setup, mailers
  
  
• New Year Kits (Dec–Jan)
  → Must-have collateral: Calendars, mailers, journals
  
  
• Trend Reports / 2027 Planning
  → Must-have collateral: Printed reports, branded presentation decks
  
  

SEPTEMBER

What’s Happening This Month:

• Hispanic Heritage Month (Sept 15–Oct 15)
  
  
• Fall trade shows kick off
  
  
• Back-to-work culture campaigns
  
  

What You Should Be Planning For Now:

• Year-End Direct Mail (Nov–Dec)
  → Must-have collateral: Holiday cards, wrap-up newsletters, branded print
  
  
• Q1 2027 New Hire Programs
  → Must-have collateral: Onboarding folders, orientation kits
  
  
• New Year Strategy Campaigns
  → Must-have collateral: Goal posters, branded notebooks, year-in-review mailers

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OCTOBER

What’s Happening This Month:

• Halloween
  
  
• Awards season
  
  
• Mental health & DEI campaigns
  
  
• Fall event décor
  
  

What You Should Be Wrapping Up:

• Holiday Campaign Execution
  → Must-have collateral: Inventory finalization, shipping setup, mailers
  
  

What You Should Be Planning For Now:

• New Year Onboarding (January)
  → Must-have collateral: HR packets, merch boxes, tech cards
  
  
• Q1 Conferences & Events (Jan–March)
  → Must-have collateral: Booth signage, brochures, business cards
  
  
• Internal Culture Campaigns
  → Must-have collateral: Welcome-back kits, branded calendars
  
  

NOVEMBER

What’s Happening This Month:

• Thanksgiving appreciation
  
  
• New Year planning
  
  
• Holiday campaign execution
  
  

What You Should Be Planning For Now:

• SKO Planning for 2027 (Jan 15–20)
  → Must-have collateral: Presentation kits, signage, giveaways
  
  
• Final Holiday Fulfillment
  → Must-have collateral: Pre-event shipping, gift wrap, executive kits
  
  
• Early Q1 Campaigns
  → Must-have collateral: Direct mail, onboarding kits, new year promos
  
  

DECEMBER

What’s Happening This Month:

• Holiday gifting
  
  
• Year-in-review communications
  
  
• Fulfillment, last-mile shipping
  
  

What You Should Be Planning For Now:

• SKO Execution (Mid-Jan)
  → Must-have collateral: Signage, apparel, lanyards, kits
  
  
• Q1 Onboarding
  → Must-have collateral: New hire welcome kits, branded journals, goal posters
  
  
• Early Spring Launches
  → Must-have collateral: Promo flyers, teaser campaigns, merch drops

How Lahlouh Helps You Pull It All Off

No matter when you're planning or what you're planning for, Lahlouh delivers with:

• Print Production: Brochures, catalogs, signage, booklets, and more
  
  
• Promotional Merchandise: Fully sourced, decorated, kitted, and shipped
  
  
• Large Format + Events: Booth graphics, floor decals, backdrops, and wayfinding

• Direct Mail: Streamlined workflows, postage optimization, and real-time analytics
  
  
• Online Ordering Programs: Company stores, proofing workflows, and templates
  
  
• Fulfillment & Distribution: Pick-pack-ship, multi-location, international
  
  

Ready to Make 2026 Your Most Organized Year Yet?‍

Download the Planning Calendar

Download the Planning Checklist

Or get in touch with Lahlouh to start building your next campaign plan. From kickoff to kitting, we’ve got your back.

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