Direct Mail That Moves: Making the Most of USPS Advantage with Lahlouh

In a digital world where attention spans are short and inboxes are overcrowded, direct mail still holds a surprising — and strategic — edge. It’s tangible, targeted, and memorable. When executed right, it can drive impressive ROI and spark meaningful engagement.

Did you know? 88% of key decision-makers believe direct mail delivers strong ROI, which is why more brands are integrating it into their multichannel strategies.

That’s where USPS services like Informed Delivery® and Ground Advantage come in — helping marketers connect with audiences in smarter, more streamlined ways. Backed by a suite of services like Informed Delivery® and USPS Ground Advantage, the United States Postal Service continues to innovate how brands reach their audience. And when paired with Lahlouh’s end-to-end mailing and marketing expertise, you’ve got a powerful way to make your message land — literally and strategically.

Informed Delivery®: The Overlooked Powerhouse of Direct Mail

More than 55 million people are subscribed to Informed Delivery, a free USPS service that emails daily previews of what’s arriving in their mailbox. But here’s the twist: marketers can enhance those previews with clickable content. Think of it as a digital billboard for your direct mail piece — delivered before the envelope even hits the mailbox.

This small, strategic add-on can:

• Increase response rates by adding a second digital touchpoint
• Drive traffic directly to your campaign landing page
• Reinforce brand recognition with visual consistency
• Qualify your campaign for a 1% postage discount during USPS promotional windows

And the best part? There’s no need to alter your mailpiece design. At Lahlouh, we help our clients seamlessly integrate Informed Delivery to amplify your campaigns without complicating the production process.

‍

USPS Ground Advantage: A Smart Shipping Strategy

When it comes to shipping packages and parcels that are too heavy or large for First-Class, USPS Ground Advantage offers the slowest but most affordable service option. This service provides clients a cost-effective and reliable way to ship lightweight parcels up to 70 lbs. nationwide.

Prices start at $5.25, with additional savings available depending on weight, size, and delivery zone. It’s ideal for businesses looking to streamline their shipping without sacrificing their budget. 

While USPS doesn’t provide cartons or packing materials, Lahlouh steps in to handle everything from sourcing eco-friendly packaging to executing the final fulfillment steps. Our team of experts can help you determine the most effective shipping option for your project, ensuring your mail arrives securely, affordably, and on schedule.

‍

Smarter Mailing Through Postal Promotions

Every year, USPS rolls out a series of promotional opportunities designed to encourage innovation and improve results. From tactile and sensory mailpieces to emerging technologies like AR, there are discounts and added visibility up for grabs.

Here’s where Lahlouh shines: we stay on top of these annual updates so you don’t have to. Our team helps identify which promotions your campaign qualifies for, ensures compliance, and even handles the application process. We make it easy to:

• Take advantage of postage savings
• Try new formats and technologies
• Add layers of engagement through digital and physical integrations

2025 USPS Promotions to Watch:

• Tactile, Sensory, and Interactive Mailpiece Engagement: Add texture, scent, or motion for deeper engagement and qualify for discounts.
• Emerging and Advanced Technology Promotion: Integrate AR, voice assistants, or QR codes to bridge the digital-physical gap.
• Informed Delivery Promotion: Enhance preview emails with clickable ads and save on postage.

In other words, you focus on the message, and we’ll handle the mailing logistics.

‍

Sustainability in Direct Mail

Eco-conscious marketing is more important than ever. Fortunately, Lahlouh helps clients reduce waste and improve sustainability without sacrificing impact.

We source recyclable, biodegradable, and FSC-certified materials, and we use water-based inks and efficient, on-demand print runs to cut down excess. Our fulfillment team right-sizes every package to reduce void fill, minimize shipping costs, and lower emissions. Plus, localized mailing strategies help limit carbon output and ensure faster delivery.

Direct mail can be green — and still make a big impression.

End-to-End Mailing Expertise, All in One Place

What makes Lahlouh different? We don’t just print and ship. We manage every step of the direct mail process in-house:

• Data processing and mailing list hygiene
• Printing and personalization
• Labeling, kitting, and fulfillment
• Postage planning and tracking

Because everything happens under one roof, we offer better control, faster turnaround, and reduced errors. Plus, Lahlouh passes along USPS postage discounts directly to our clients.

Whether you’re sending personalized postcards or executing a multi-wave campaign, our team of print and mailing pros can optimize every detail.

‍

3 Ways to Maximize Your Direct Mail ROI

Want better results from your next mailer? Here are three quick wins:

1. Personalize your content: Variable data printing makes it easy to tailor names, messages, and offers to each recipient, without extra time or cost.
2. Use Informed Delivery: It’s free to implement and adds an early digital touchpoint that can boost response rates.
3. Time it right: Align your mailing schedule with promotions, holidays, or product launches for better visibility and results.

With Lahlouh, you don’t have to figure it out alone. We’ll walk you through the best practices that make campaigns stick.

Mailing Made Simple — With Lahlouh

Direct mail isn’t going anywhere. In fact, it’s evolving. Tools like Informed Delivery and services like USPS Ground Advantage are changing the way brands connect with customers, and Lahlouh is here to help you make the most of it.

From design support to list management, packaging to postage, we handle the heavy lifting so you can focus on the message. And we’ll make sure it gets delivered.

Looking for a mailing partner who knows the ins and outs of USPS? Let’s talk about how Lahlouh can make your next campaign smoother, smarter, and more successful.