Your Guide to Club Paraiso’s Print Experience

There’s a reason Lahlouh’s Pop-In Open House Event, Club Paraiso, includes an entire showcase dedicated to print. In a time when digital marketing has become saturated, print is seeing a measurable resurgence — and for good reason. Direct mail is outperforming other channels in ROI and conversion. Branded signage is helping companies stand out in competitive spaces, and customized packaging and finishing solutions are enabling more efficient, cost-effective campaigns across the board.

At Club Paraiso, you’ll see how print can work harder for your business. From high-performance direct mail strategies to large-scale signage and fulfillment solutions, Lahlouh’s print offerings are built for speed, scale, and impact.

Join us at Lahlouh HQ for Club Paraiso!

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Direct Mail That Delivers Results

Direct mail is no longer a traditional backup to digital — in many cases, it’s leading the charge. Nearly 74% of marketers agree that direct mail delivers the best response, conversion, and ROI compared to other channels (Postal.com). At Club Paraiso, our Direct Mail Piazza will showcase the tools, tactics, and technologies that help you get the most from your campaigns.

Visitors can explore how USPS Promotions and discounts can lower mailing costs, how targeted data can improve response rates, and why format selection — from letter packs to oversized postcards — makes a measurable difference. Our team will also walk through new and upcoming USPS Promotions for 2025–2026, including options like tactile enhancements and first-class advertising discounts.

Envelopes That Work Smarter

The envelope is often the first impression in a direct mail campaign — and it can be the deciding factor in whether or not your message gets opened. At Club Paraiso, we’ll showcase envelope enhancements that increase engagement and qualify for USPS discounts, including:

• Textured stocks that stand out immediately in the mailbox
  
  
• Specialty windows that reveal just enough to pique curiosity
  
  
• Visual disruptions like leading or trailing edges to increase visibility
  
  
• Scented options that create a memorable, multi-sensory experience
  
  

Choosing the right envelope doesn’t just elevate your piece — it can also earn you up to a 5% discount through USPS’s Tactile, Sensory, and Interactive Promotion.

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QR Codes and Personalized Print

The rise of personalized QR codes is reshaping how marketers bridge the gap between physical and digital. Unlike static QR codes that send everyone to the same landing page, personalized QR codes (PQRs) are unique to each recipient. They can pre-fill forms, deliver tailored content, and most importantly, provide granular data on who scanned what, when, and from where.

If your campaigns rely on audience insights, retargeting, or conversion tracking, integrating PQRs into your print strategy offers powerful new ways to optimize.

Want to dig deeper? Read our full blog on personalized QR codes in direct mail.

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Commingling for Efficiency and Cost Savings

Mailing costs can quickly add up, especially for high-volume campaigns. That’s where commingling comes in — a process that groups your mail with other campaigns to qualify for bulk postage discounts and deeper entry into the postal system.

Think of it as logistical consolidation: faster delivery, lower costs, and fewer touchpoints. Our mailing experts will be available at Club Paraiso to explain how it works and how it could be integrated into your next campaign for greater efficiency.

Finishing Capabilities Built for Scale

Lahlouh’s investment in advanced finishing equipment enables end-to-end direct mail production, from print to final output — all under one roof. Whether you're creating postcards with detachable coupons, folded self-mailers, or letter packets with perforated reply forms, our finishing line supports:

• Faster campaign execution
  
  
• Greater flexibility in design and format
  
  
• Lower cost per piece
  
  
• Increased personalization
  
  
• Reduced production timelines
  
  

This means you can move from concept to mailbox faster — and reinvest saved time and budget into scaling your reach.

Signage, Displays & High-Impact Print

Print at Club Paraiso isn’t limited to mail — it extends into large format, offset, and digital solutions for signage, packaging, and event collateral. From shelf talkers and end caps to oversized banners and custom display graphics, Lahlouh supports high-volume programs across multiple locations.

For one national grocery chain with hundreds of store locations across the western U.S., Lahlouh manages a full-scale signage program — from production to delivery. We support everything from wall graphics and shelf talkers to banners and ceiling danglers, ensuring each piece arrives on time, damage-free, and tailored to each store’s footprint.

With offset, large format, digital, and fulfillment under one roof, we help clients streamline complex multi-location campaigns and reduce time to market. Whether you’re building a national campaign or refreshing a single event space, our large-format capabilities provide precision, consistency, and scalability.

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Seamless Collaboration, End-to-End Support

Our print solutions don’t stop at production — we support full campaign execution, from warehouse management and fulfillment to digital approval systems and event logistics.

Each year, we partner with a major tech company on a custom kitting program that celebrates cultural moments through meaningful, branded experiences. From sourcing products with diverse makers to managing bundled packaging and fast approvals, our team handles the details so theirs can stay focused on the big picture.

Through thoughtful design, efficient execution, and digital tools for collaboration, we help bring their brand story to life — from the first concept to the final unboxing.

Print in Action at Club Paraiso

Club Paraiso offers a rare opportunity to see Lahlouh’s print solutions come to life — not just in theory, but in execution. You’ll get a hands-on look at what’s possible, meet the team behind the scenes, and explore how we approach complex programs with simplicity, efficiency, and results.

Whether you're planning your next direct mail campaign, looking to enhance your signage and event presence, or just want to see what’s new in print, we’d love to show you around.

RSVP To Club Paraiso!

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