(And why you should be using it)
It’s no surprise that the internet and social media have changed the way marketing is done today. It’s important to note, however, that this doesn’t mean that some of the tried-and-true ways of marketing are dead. Take sticker marketing for example. Stickers have been around since the 19th century, and they are very much still a powerful marketing tool today.
In this article, I will go over the reasons why big companies today are using stickers as a marketing tool and why your company or brand should be doing it too.
There is no doubt that digital marketing is highly effective in today’s day and age. The only problem is everyone is doing it, which has led to an oversaturated space that makes it hard to stand out amongst the rest. On top of this, an increase in ads has led to people becoming desensitized and developing a sort of blindness to ads. They are so used to seeing hundreds of ads a day that it’s harder to really grab their attention and make an impression. This is why it is just as important to utilize offline marketing methods as well, such as sticker marketing!
One of the greater benefits of using stickers as a marketing tool is how cost-effective they are! In comparison to other marketing strategies, stickers are generally a budget-friendly method that has the capability of making a big impact. On top of this, they have a high perceived value that helps them to be seen as more of a gift rather than another form of marketing. Because of this, people generally respond well to them and are more likely to keep them around instead of tossing them like they might with business cards or brochures.
Think about the last time you stepped out to grab a cup of coffee or were taking a nice stroll on the pier. You most likely saw at least one sticker that caught your attention. Perhaps there was one slapped on a parking meter or even a gas station pump. In short, it’s a great way to increase visibility and can help expose you to new market segments that you may not have had access to otherwise (like those who make an active effort to stay away from social media).
Another great advantage of using stickers as a marketing tool is that they will usually end up being placed on laptop computers, water bottles, phone cases, backpacks, and more! This means that every time a customer steps out of the house with their favorite water bottle (featuring your awesome sticker) it’s like having a walking billboard. Furthermore, people take word-of-mouth marketing at a way higher value than any online ad ever could. So, when someone lays eyes on that sticker, it will spark curiosity that will likely lead to a new customer.
Stickers can be used as a tool to enhance other marketing efforts as well. Want to increase the open rate of your direct mail? Add some free stickers inside and add a printed message to the mailer such as, “Free stickers inside!” or “Open me for a free gift”. This can help increase the excitement behind opening your direct mail and is a sure way to make a lasting impression. Another way you can utilize stickers to enhance your other marketing efforts is buy offering them for free in exchange for subscribing to an email newsletter. The next time you have a pop-up event, bring along some fun stickers and place them next to your email list and be sure to let your prospects know! This is not only a great way to help you collect some emails, but also a great way to increase top-of-mind awareness.
To state the obvious, people like stickers! Some like to use them as a way to express who they are while others might use them to support a cause or a message. Regardless of the reason, it’s a smart business move to invest in them. Additionally, you’ll want to be sure to come up with a fun and eye-catching design so that people will actually want to put them on everything! Get creative with colors and shapes and you’ll be surprised at how much your customers will look forward to them. Some brands even come out with seasonal stickers as a way to entice customers to purchase more frequently because they want to collect them all- and believe it or not, it works.
On top of all this, it’s a great way to show your customers a little love. They will appreciate the gesture and it can help to increase brand loyalty as well as top-of-mind awareness.