8 Print Marketing Materials to Boost Your Sales
With digital campaigns flooding the market, it’s important to identify where print can be utilized to strengthen the message of a campaign. Whether it be a postcard delivered straight to your target audience within a certain radius or a POP (point of purchase) display that draws your customer in for that last-minute sale, check out these 8 print marketing materials you can use to boost your sales below!
Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, etc. to your prospects and/or current customers. It has been shown to have the highest response rates, conversion rates, and ROI of any marketing communication offering — all at the lowest cost. Today, direct mail marketing has become increasingly popular as digital fatigue continues to rise. The average American household only receives 2 pieces of mail per day as opposed to 347 emails and 55 % of people say they “look forward” to the mail they receive each day.
Catalogs and Brochures
Whether you are looking to showcase your offerings, display your latest collection, or share more information about your business, catalogs and brochures might just be your answer. Break through all the online clutter and provide your customers with a physical piece that will elevate the customer experience and enable them to feel more connected to your company (all while reducing the distractions that come with online viewing).
Corporate stationery is an essential part of a company’s marketing and branding strategy that is used to reinforce brand identity and leave a lasting impression on clients and partners. We typically see it done with notepads, letterheads, presentation folders, stickers, business cards, envelopes, and more. These printed materials play a vital role in creating a consistent and recognizable brand image by showcasing a company’s name, logo, contact information, and other branding elements. Using corporate stationery is an excellent way to help build trust and establish a professional image for your company.
Window display advertising is an important part of marketing that offers many unique benefits that other forms don’t. It involves creating an enticing display with products, signage, and posters that draw potential customers inside. Window displays are a powerful tool for attracting attention and communicating with your audience. Use your signage to encourage them to shop your newest items, special promotions and discounts, limited-time offers, and more.
In many cases, product packaging is the first touchpoint a customer has with your brand that will ultimately influence their initial impression. Packaging holds an important role in print marketing and is an extension of your brand identity. The quality, design, and presentation reflect your brand's image and can enhance your perceived value/shelf appeal — helping to boost sales.
Customers often associate attractive packaging with a superior product so it’s important to invest more time and effort into crafting your perfect packaging. Use your packaging as an opportunity to highlight key features and unique selling points that will encourage customers to choose your product over competitors. Experiment with colors, shapes, and fonts to grab customers’ attention.
POS and POP Displays
POS (Point of Sale) and POP (Point of Purchase) displays are both large-format print marketing materials that are typically used in retail environments. These free-standing displays are strategically placed throughout the store in order to attract customers’ attention, highlight products, and drive sales.
They offer several benefits including increasing brand visibility, encouraging last-minute impulse purchases, boosting brand awareness, and offering a competitive advantage. POS and POP displays can also serve as in-store navigation tools and guide customers to specific sections or highlight special offers.
Posters are a fun and effective print marketing tool that can offer several benefits to your business. They have the ability to reach a large audience due to their size and strategic placement (i.e. in high-traffic areas or in retail environments). Posters have a strong visual impact, making them difficult to ignore — this is very effective for capturing attention and boosting brand visibility. Use compelling imagery, colors, fonts, and graphics to create an impactful message that leaves a lasting impression and evokes emotion in viewers.
PRO TIP: Include a fun and creative poster as a print element in your brandbox to help increase perceived value and brand recall.
Banners and Signs
Though an obvious choice, banners and signs are an essential part of print marketing that we couldn’t leave off this list. These large-format products are great for increasing visibility, brand exposure, sharing your message, and of course, grabbing attention. Their large and bold nature makes them easily noticeable from a distance, helping to increase your reach. They are also a great option if you are looking for something more durable and long-lasting. Designed to withstand various weather conditions, they make the perfect choice for outdoor signage.