How to Use QR Codes to Enhance Your Marketing Efforts
QR codes have been around for some time now, but it wasn’t until recent changes in the industry that we’ve seen them skyrocket in popularity. Today, we see them everywhere from restaurant tables for a covid-safe virtual menu to classrooms for roll call and attendance.
Looking for an easy and efficient way to get your clients to book their next appointment or a way to gain new subscribers to your newsletter? Perhaps you are just wanting to share an instructional step-by-step video so that consumers can use your product with ease. Whatever your goal is, QR codes just might be the answer.
With QR codes, you have the flexibility of adding more content, in different formats, without compromising the design of your packaging, disrupting your brand identity, or overloading your audience with text.
What are QR Codes?
A QR (quick response) code is a unique type of barcode that any smartphone user can easily scan by using their camera. These codes can be used for a wide range of things, but their general purpose is to bridge the gap between our physical and digital worlds and make it easier for you to connect to your audience. The simple scanning of a QR code can instantly send users to your website, a landing page, a step-by-step instructional video, and more! The main idea is to give a clear call to action before losing their attention.
How to Use Them
QR codes have become a focus of advertising strategy since they provide a way to access a brand's website more quickly than by manually entering a URL. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate or the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser's website immediately, whereas a longer and more targeted sales pitch may lose the viewer's interest.
This is why marketers regularly place QR codes on banners, business cards, flyers, leaflets, posters and so forth.
Measuring Metrics
Tracking your metrics allows you to know when and where your print marketing is the most effective. By incorporating dynamic QR codes to posters, flyers, or billboards, you get a chance to optimize your campaign by having access to the total number of scans by location, operating device, and the time it was scanned.
This provides you with a concise CSV report, with which you can compare the number of times a code was scanned (along with its total and unique metrics) with the amount of marketing material distributed. These metrics will help to give you a good idea of when and where your marketing efforts are the most successful so that you can plan around your budget accordingly.
The possibilities are truly endless. Get creative and start utilizing this growing marketing trend today! Create fun and interactive campaigns that your clients will not only love but will help you to make a lasting impact and ensure you stay top of your mind.
