Influencer Marketing and Why You Should be Investing In It
What is a Social Media Influencer?
According to the Influencer Marketing Hub, social media influencers can be defined as people who have built a reputation for their knowledge and expertise on a specific topic. They are known for having the capability to create trends and having a strong influence on their followers to buy whatever service or product it is that they are posting about through the platform that they have created for themselves. In other words, they hold quite the power over our purchasing decisions. In fact, most of us are swayed by influencer marketing more than we would like to admit. Kohlbach of (Forbes) refers to influencer marketing as a powerful way to get leads, make sales and increase brand awareness, even for business-to-business (B2B) companies.
So, the question is, should we be investing in this trend of influencer marketing? Is it worth it? The short answer is, yes.
It can prove to be extremely profitable when done right. It has been shown to have great ROI (return on investment) as well as boosted exposure and audience engagement. On top of this, it is a very inexpensive way to get access to quality and creative content that can be used for an extended period. One perks that comes from investing in influencer marketing is all the pre-work that you get to reap the benefits of. Influencers spend a lot of time creating and developing their niche platforms and because of this, they know exactly the type of content that their audience will respond to, saving you from a lot of work!
Okay, okay, I’m in! Now how should I go about getting started in the world of influencer marketing?
Maria Dykstra makes an excellent point in her article, “7 reasons to invest in influencer marketing”. She claims that it is not enough to just send a few of your products to an influencer anymore- but rather, you need to invest. Alongside offering them a budget, influencer kits are a great way to stand out and to create a better relationship with them that might reveal added benefits down the road. One thing that people love about influencers is their authenticity and transparency. They are no stranger to expressing their true feelings about certain brands or companies that they work with. Other times, it is very apparent who their favorite companies are just by their tone of voice or level of excitement while speaking about them. Going the extra mile to establish a good relationship with them is sure to be beneficial.
So how can I go about actually investing, you might ask?
Investing in quality influencer kits is a great way to get customers excited about you! It is worth the investment to ensure you stand out amongst the sea of other brands trying to get their attention. Here at Lahlouh, we specialize in kit development that makes you stand out. We have a team of structural engineers that can help you design packaging that will make your product POP! One of the most important parts of the product unveiling is the “unboxing experience.” Grab your viewers' attention by adding color, texture, and interactive elements through foil, emboss/deboss, and die cutting. Check out our article on 4 ways to make your unboxing experience memorable HERE. If you are looking for a partner to not only create your influencer kits, but to help you bring your ideas to life - let’s talk!