December 8, 2023

New Year Marketing Checklist

The New Year is quickly approaching which means it’s time to review your 2024 marketing strategies and goals. Take a moment to reflect on what went well, what can be improved, and any new goals you want to incorporate into your marketing plan for the new year. Consider elements of your customer-facing marketing collateral and internal practices that affect your company culture. We know it can be overwhelming, so we put together a checklist to help you ensure that you start the new year off right.

Packaging Refresh

What better way to say ‘New Year, New Me’ than with a packaging refresh? Whether you want a completely fresh look or just want to make some tweaks to optimize your current design, Lahlouh has you covered. We combine structural expertise, skilled design, and full CAD capabilities to create the perfect packaging solution for your product. Make 2024 your year for stealing the spotlight on the shelf, ensuring your product is protected during shipment, and creating an unforgettable unboxing experience for your customers.

Desk Upgrades

Make sure your employees are set up for success in the new year with a desk upgrade. On average, employees spend 5 hours and 41 minutes sitting at their desk each day, and it's been shown that our workspace has a direct impact on our motivation, creativity, and output levels.

Help your people get revved up for the new year and show them some well-deserved appreciation with gear that will improve their day-to-day. You can never go wrong with gifting ergonomic items. They will be sure to thank you for it. Alternatively, you can also gift things like essential oil diffusers, headphone stands, mousepads, calendars, tumblers, wireless charging pads, and more.  

Make it a brandbox

Looking for an easy-kitted option? At brandbox by Lahlouh we have a range of curated gifting options that you can shop conveniently from your desktop or phone. Our pre-designed boxes are made to reflect the current market trends and most popular gifting occasions so you can be sure it’ll be a hit. You also have the option of swapping out items if you see fit or creating your own kit from scratch. Click here to learn more here.

Let Your Data Work for You

Let them know you value their business and keep them coming back by rewarding them with special discounts and offers. Use your collected data to segment which customers have passed the threshold and hit the brand loyalist level. Whether this is a standardized level or you want to set up different tiers, variable data will make it easy to do this. Once you gather this information, you can send them a direct mail campaign that is personalized to them and their unique reward.

Level Up with Large Format

Looking to give your business a fresh new look or create some high-impact marketing tools guaranteed to grab attention in the new year? Then you might want to consider leveling up with some large format print products. Whether you are looking for a sign refresh or to transform the inside of your location – there is so much that can be done with large format printing.

From increasing brand visibility to boosting employee morale, the benefits associated with large format have a positive impact both internally and externally. According to PR Newswire, 76% of millennials feel somewhat or very strongly that office design and aesthetics influence their impression of a company. Studies also show that a well-designed workplace can help to increase productivity, retain employees, reduce stress and attract new talent.

Unleash the Power of Direct Mail

If you aren’t already including direct mail in your marketing mix, the new year is the perfect opportunity to jump on board and benefit from this powerful marketing tool. Consider sending out a new year B2C campaign with first order discounts or your latest launch and top picks for the new year. Alternatively, you could use direct mail for a B2B campaign focused on new services and offerings in 2024.

Direct mail automation is another must on our new year marketing checklist. Whether they responded to your latest email, scanned a QR code on a recent marketing campaign, or left some abandoned items in their cart, direct mail is a surefire way to cut through the noise and reach them right at their fingertips. Set yourself up for success with a trigger-based automation that will help you to stay top of mind this year without lifting a finger.

New Year, New Gear

Uniforms looking a little dingy? The new year is the perfect time to gift your team some new gear so they can look and feel their best heading into 2024. We work with tons of vendors who carry sleek and modern alternatives to the classics you know and love.

Opt for some branded merch upgrades this year with water bottles, tumblers, backpacks, notebooks, pens, tech, and more. If you are curious to see what vendors we work with, take a look at our Instagram and digital catalogs. We frequently highlight trending items and showcase vendors we love to work with. You can also browse our selection of trending items at brandbox by Lahlouh.

New Year Consultations

As we all reflect on 2023 and the impact its had on our businesses, it is the perfect time to offer customers a consultation meeting to prepare for the new year. Using a direct mail campaign with a QR code, you can direct customers to a landing page to schedule a New Year Marketing Consultation with you. Discuss plans for the new year and review areas that they have identified have room for improvement. You can sweeten the deal with a trendy piece of branded merch offered after they attend the meeting.

Our print and sourcing specialists are ready and available to meet with you if you are looking to run through your 2024 marketing goals. Send us a note with your availability at to be connected with a specialist.

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