Gifting season is officially here! To help you stay up to date on what’s trending in the market, we’ve put together a short list of the top 5 gifting categories this year. As you plan for your holiday and 4th quarter gifting, keep these categories in mind and keep a look out for more trending items and categories we will be sharing.
Sustainability has been popular for some time now, so this shouldn’t come as a surprise. Consumers have been showing a greater interest in the effects that their purchases have on the environment and are choosing to support companies that are making a conscious effort to be a part of the change. Gifting should be no different — help your recipients feel good about the items in their homes while also showcasing your company’s values.
Since the start of the pandemic and with the rise of WFH, there has been a huge increase in the self-care and wellness space. People are putting more of an emphasis on their mental health and overall well-being, as we’ve seen from popular platforms such as TikTok and Instagram. We’ve noticed tons of new companies entering the market to help fill this increasing demand.
Self-care and wellness are for everyone and can make for a great gender-neutral gift. You can’t go wrong with this category. Think of items like massage guns, essential oil diffusers, cozy loungewear, blankets, tea sets, and more.
Everyone loves a good treat, no matter what industry they’re in! There are so many great options available from fine chocolates and cookies to pasta night experiences designed for your recipients to cook their own gourmet dinner at home. Gifting food or drink is also a great way to appeal to your recipient’s different senses — this is a sure way to create positive and lasting impressions for your brand.
Looking for a gift that will really WOW your recipients and likely make their daily routines easier? Consider gifting tech. Demand for this category is unwavering as the world becomes more digital every day. Tech items are also likely to be used regularly, which means more lifetime impressions for you. It’s a win-win.
If you are looking to really connect with your recipients and make them feel seen, then personalized and custom gifts are your best bet. It lets your recipients know that you really value them and is a great way to establish relations in your industry. Consider gifting items such as personalized backpacks, cutting boards (bonus points if cooking is one of their hobbies), and more.