It’s no surprise that November and December are popular months for gifting, but it’s important not to overlook some other key gifting opportunities. If you are looking to stand out this year and avoid being lumped in with the holiday rush you might want to consider other occasions throughout the year for gifting. Read on for our recommendations.
When it comes to showing appreciation, there is no specific time of year. These gifts are great because they will catch your recipients by surprise as they are not linked to a holiday, leading to a stronger impact that they will associate with your brand. Consider sending your token of appreciation during the non-traditional gifting seasons like the summer and spring months. Whether you are looking to show your employees that their hard work does not go unnoticed or looking to say thanks to a special client, gifting to simply show your appreciation is a great way to ensure that your gift leaves its mark.
If you are looking to strengthen a relationship with a client, prospect, or employee, gifting for milestones is a great way to do so. These gifts communicate that you value your recipient as an individual as this gift specifically relates to them instead of a group. If a relationship is already established, these options can be more personal, such as gifting for a new baby or buying a new home. They can also be less personal for events such as work anniversaries, career milestones, and more.
New hire gifting is always a great idea as it helps to set the tone for a good relationship and gives new employees a warm welcome to the team. It also is a great opportunity to gift them company gear to help them feel more at home. Think of things like branded journals, pens, mugs, tumblers, t-shirts, jackets, tech accessories, and other workplace essentials.
Is your team opting for virtual meetings or events? Now that remote work is here to stay and employees are dispersed more than ever before, virtual options can be cost effective and convenient for remote teams. While virtual events don’t tend to garner as much popularity, there are different techniques that can add an interactive element to your events. Kits are always a great option to incorporate into a virtual event agenda.
Can we really share a list of the best gifting opportunities without including the holidays? Though this one might be an obvious pick, it is still an important one. Q4 is a stressful time and what better way to ease the pain than with a little holiday gift? We recommend starting early to give yourself some wiggle room in case of shipping delays and aiming to send out your gifts during the first 2 weeks of December. This way, they’ll be sure to make it to your recipients before they take off for the holidays and travel plans. You’ll also be one of the first gifts they receive, helping you to leave a lasting impression before closing out the year.
A new year brings new goals and opportunities in both business and our personal lives. Gifting during the first few weeks of the new year has been shown to strengthen relationships and provide a touch point post the holiday break. As people head back to the office, they’ll be delighted to receive a little new year pick me up.
Need some new year gifting inspo? Check out our blog post on the 8 Best Corporate Gifts to Kick off the New Year